Press release

Trademarkia, the fresh, easy and intelligent way for people to create a brand, previewed its free service at TechCrunch50 on September 14, 2009. Trademarkia was selected to demonstrate its product in TechCrunch50 – a showcase of the world's hottest new startups – from among more than 1,000 applicants in 26 different countries.

Where Trademarkia fits
Trademarkia is for busy people who want an effortless way to create a business name from the millions of trademarks filed at the United States Trademark Office that have now gone abandoned; receive email and SMS reminders and alerts on counterfeit brands; and find savings worth an average of $1,000 within minutes of use. People have really had only two ways to create a new brand in the past: come up with it on their own and hire a consultant. 6 million businesses in the U.S. need to create brands for their business, products, and services each year.nUntil Trademarkia, the option of creating a business name from abandoned names did not exist anywhere on the web because there was no way to find such names. Even when a good name for a brand was identified, verification of availability of a particular brand name required the assistance of expensive attorneys. What would the world be like if we couldn't "Google" information we did not already know? Such a world may have been our fate, had the prior holders of that mark not abandoned their ownership of it. Until Trademarkia, once fledging startups such as Google, Twitter, and Yelp (all previously owned brands) had to rely on expensive attorneys to find out whether previously expired brands were in fact available for purchase.

Startup entrepreneur and intellectual property attorney Raj Abhyanker considered these things when creating Trademarkia. "Trademarkia is essentially creating a market in which abandoned business names can be recycled similar to the now $1 billion+ expired domain industry." Trademarkia exposes the millions of historical business names, slogans and logos since the year 1870 that have now gone abandoned and makes them available for re-registration.

Trademarkia is the free, easy and intelligent way to create and manage brands online
Trademarkia is designed to be virtually effortless for the user. It applies a patent-pending technology and proprietary algorithms to compile business name data from all available sources into a single, easy-to-use and uniquely powerful online business name search engine. In addition, Trademarkia also offers a valuable service to businesses looking to protect the brands they already own. Trademarkia enables businesses, both large and small, to keep an eye on their competitors who try to file trademarks, domain names, and start websites which are confusingly similar to the brands that they worked hard to build and protect. Users simply indicate the brands that they want to monitor, and can receive free online reports and updates on activities of counterfeiters.

Trademarkia.com has been in private beta testing for the past few months, and is generating highly enthusiastic responses from early users. Trademarkia's management and engineering team is comprised of experts in Web technology, brand management and intellectual property. Trademarkia's product and market potential have attracted investment interest from both the venture and angel communities.

ABOUT TRADEMARKIA
Founded in March 2009, Trademarkia.com is the fresh, easy and intelligent way for people to create their brands from millions of previously owned business names, slogans, and logos. And it's free.

Patent-pending Trademarkia technology does all the rest, giving users a unified view of all their brands in a single, easy to understand interface.

Trademarkia provides detailed visibility into expired and abandoned business names, slogans, and logos; proactively alerting users about upcoming issues, counterfeit marks; and offering personalized suggestions for interesting brands. The service is accessible via the Web or cell phone. And it's safe and secure; Trademarkia is updated every day with fresh data, and offers secondary checking services to users.

For more information on Trademarkia.com's free business name creation service, please visit www.trademarkia.com.

ABOUT TECHCRUNCH50
Founded in 2007 by leading technology blog TechCrunch and entrepreneur Jason Calacanis, the TechCrunch50 conference provides a platform for early-stage, and frequently unfunded companies to launch for the first time to the technology industry's most influential venture capitalists, corporations, angel investors, fellow entrepreneurs and the international media. Companies are selected to participate exclusively on merit.

TechCrunch50 is supported by corporate sponsors Google, Microsoft, Bing, MySpace and Facebook, as well as venture capital and legal-advisory firms including Sequoia Capital, Charles River Ventures, Founders Fund, Redpoint Ventures and Perkins Coie.