TrendWatch Graphic Arts to Update Installed Base Study
In 2001, TrendWatch Graphic Arts undertook a first-of-its-kind, landmark study of the graphic arts industry. Using the reliable TrendWatch methodology, the study developed market share and installed base data for more than a dozen graphic arts products-from offset presses and digital printing equipment to graphic arts film and plates, from desktop scanners to computer-to-plate equipment--in more than a dozen graphic arts market segments. These data were supplemented by nearly a decade of TWGA trending analysis to put market share and installed base numbers in context, as well as provide a seven-year forecast for each equipment and product category. The resulting "TrendWatch Graphic Arts Installed Base Market Share Benchmark Study" was a crucial research tool for longtime subscribers, as well as many other companies industry wide.
Now, in response to demand from industry vendors, manufacturers, and researchers struggling to cope with a rapidly changing and dynamic market, TWGA announces that it is beginning a series of updates to this study that will be released periodically throughout 2005 and 2006. Select product and equipment categories will be updated quarterly. The first three product categories scheduled for release are:
- Computer-to-Plate equipment;
- Wide-Format Printers;
- Digital Color Printing Systems.
Aiding Marketers and Service Providers
Changing technologies and business dynamics within the graphic arts markets have made the process of understanding the future difficult at best-even understanding the present has become a challenge. What is the true state of the business? How many shops have integrated supply chain management or have implemented a direct-to workflow? What are market shares by market and segment by size of shop and business class? What's really happening, not just in commercial print shops and pressrooms, but also in the shops of print customers-and print customers' customers? How do changes in the creative process of document and cross-media creation affect the market for graphic arts equipment?
The "TrendWatch Graphic Arts Installed Base Market Share Benchmark Study" was a crucial tool for helping to address the challenges wrought by this turbulent landscape, allowing suppliers to the graphic industries to understand not only where the market has been, but its current dynamics plus their competitive positioning within these markets--all while being able to predict future end-users' requirements. Times change, and there is the need to constantly readdress and finesse the dynamics and the needs of the graphic arts market.
The updated study will provide:
- Installed base estimates for key equipment;
- 5 year forecast projections for all products;
- Market size and share for 2005 and 5-year estimates;
- North American coverage;
- Enhanced trending (market, technology, purchases) based on TWGA surveys;
- Strategic advice for subscribers.
Graphic arts market segments to be included are:
- Small commercial and quick printers;
- Sheetfed commercial printers;
- Web/publication printers;
- Digital printing businesses;
- Inplant printing departments;
- Prepress service bureaus;
- Package converting operations;
- Book and magazine publishers;
- Catalog publishers;
- Graphic designers;
- Advertising agencies;
- Corporate design departments.
The study will provide brand tracking of major industry manufacturers with names like Creo, Epson, Fuji, Heidelberg, Hewlett Packard, Xerox, and many others.
This study will use the well-established TrendWatch methodology to ensure that survey responses are representative of the markets. The approach will be enhanced by a larger sample size multiple research techniques to ensure proper coverage of market segments. This study will be driven by a special mail survey to 10,000 graphic arts end users. Survey responses will be tabulated by market, size of establishment and brand of equipment, software, and consumables. TWGA experts will analyze this data and direct industry expert and executive telephone interviews. TWGA experts will also gather market trending data from previous print, publishing and creative market surveys and the Graphic Arts Blue Book Data Base.
The price for each of these updated sections is $2,000 or $5,400 for the set of three. TWGA is offering a pre-subscription price of $1,500 per section (or $3,999 for the set of three) for companies that purchase this study before February 18, 2005. As always, we will provide special billing plans for study purchasers who need to meet unique budget cycles. Pre-subscribers will also receive special pricing on future updates to this study.
For more details please contact Judy Ryer, TrendWatch Graphic Arts at (646) 746-7234 or send inquiries to email@example.com
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