Satin UV coating, dry trap gloss varnish, soft touch aqueous coating -- creatively employed varnishes and coatings are very much like lighting in a theatre. Adding drama, dimension, mood, texture, emphasis and even scent, they bring the printed stage to life in a way that no other media does (or can).

PaperSpecs' Webinar "The Standard on Varnish and Coatings" will reveal the versatility and excitement of using these budget friendly techniques. Our guest speaker Daniel Dejan, North American ETC Print and Creative Manager for Sappi Fine Paper, will discuss the advantages and disadvantages of each type of coating.

"Creative professionals are asking themselves what can be done more memorably on paper than on a TV or computer screen," says Dejan. "One answer is to take advantage of the tactile quality and design possibilities of varnish and coatings."

The webinar will take place on July 2, 2009, at 2:00 p.m. Eastern (11:00 a.m. Pacific).

Attendees will receive a copy of "The Standard #3" (the varnish and coatings edition) before the Webinar, which will be used as a jumping off point for the session. The 58-page guide is filled with practical information, print demonstrations of various varnish and coating techniques and a glossary of important terms.

With this beautifully illustrated, full-color wire-o bound booklet as inspiration, Dejan will share helpful tips and insight on varnish and coating essentials like:

- The myriad design possibilities
- Practical advice on how to use varnish and coatings
- Paper considerations for coatings
- Environmental attributes of varnish and coatings

"Innovations in paper chemistry and printing technology have led to the introduction of varnish and coating effects that were not possible even five years ago," says PaperSpecs Founder Sabine Lenz, "which provides designers with new tools and opportunities for creating ingenuous and unforgettable displays."

This Webinar is perfect for anyone who wants to create and produce marketing and advertising messages that transcend the ordinary.

"The Standard on Varnish and Coatings" Webinar is free for PaperSpecs members. Non-member cost is $19.95. Space is limited, so reserve your seat today. Early registration will also ensure your booklet arrives in time for this special event.