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WIRED Magazine Enters the Tablet Market
The WIRED team used InDesign to create the new version of the magazine, right down to adding animations, photo galleries, and video.
Written by Terri Stone on February 17, 2010
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There's a video now sweeping the Web that shows WIRED creative director Scott Dadich and Jeremy Clark from Adobe showing off the magazine on a tablet. As editor in chief Chris Anderson notes in a post on the magazine's Web site, the WIRED tablet version is the real deal, "not a CGI demo or concept."
Andrerson goes on to explain that the content was "created in Adobe InDesign, as is the case for the print magazine, with the same designers adding interactive elements, from photo galleries and video to animations, along with adapting the designs so it looks great in both portrait and landscape orientation. This is a departure from the usual web model, where a different team repurposes magazine content into HTML, unavoidably losing much of the visual context in the process. Wired.com is not a re-purposed version of the magazine, but rather an separately-produced news service.
"Although the Wired Reader starts as an AIR app, Adobe has created tools that allow us to easily convert it for major tablet and mobile platforms. In Barcelona this week, Adobe announced that AIR would run on Android, and Adobe has already announced its Packager for iPhone tool that will allow Flash apps (including AIR) to run on Apple mobile platforms. And AIR already runs natively on Mac, Windows and Linux operating systems."
But you don't have to take anyone's word for it. Watch the video below and draw your own conclusions:
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Indesign/AIR
Ironic: wanted to watch the video below but it was flash and I'm reading from an iPhone.
Spot on
This is exactly what I want as a consumer. A magazine that has all the content of the print version plus some interactivity. And as a professional designer this is exactly the kind of thing I want to create. The folks at wired understand that what they do well is create content. The challenge is delivering that content in a way that readers will respond to it. I personally would pay the same price for a digital subscription as a print subscription, as long as I have the magazine on my device not just a link to it on someone's server. I want access to my magazines regardless of location or connectivity. and the only way to do that is to let me store them on the device. Your seeing the dawn of a new age of media. One that is as important as the birth of the internet.
Getting on this bandwagon!
I agree with the previous comment, we are seeing a new age of media. I just want to make sure that as a designer and photographer I am ready for the new demand. I am intrigued and excited that the Wired e-pub was at least partially developed in InDesign. I'm looking forward to some CreativePro how-to's on the subject.
Agreed... with hope.
I believe in magic... at least with Apple's interface. I just hope someone else besides Adobe steps up with a new media creator package for HTML5 (are you listening Apple? Perhaps packaging your LP iTunes components) My hope is that this new media presentation for wired will suddenly make it's content more "readable," as the magazine format was too much "flash" (pun intended).