With Lulu.com: A Picture is Worth a Thousand Words – and Perhaps Thousands of Dollars to Creators
Lulu.com, the premier online marketplace that provides a platform to create, buy, sell and control digital content on demand announces a multi-year agreement with Getty Images, the world’s leading creator and distributor of visual content. Beginning summer 2007, authors, creators and organizations will have access to portions of Getty Images’ royalty-free collections to enhance and monetize their original works while protecting and compensating copyright holders.
Getty Images’ collections offer a diverse range of concepts and subject matter including business, education, healthcare, nature and travel. New content will be added on a continuing basis to ensure Lulu.com users have the freshest and most relevant imagery. All images are available under a flexible royalty- free licensing model on a per image, per use basis. Every time an item containing a licensed image is sold at the Lulu.com Marketplace, the usage fee for the image is included in the selling price and collected from the buyer.
“Creators of all sorts, from companies, to authors, to hobbyists, to non- profits have been looking for higher quality images to incorporate into their creations whether these are technical manuals, novels, photo books or calendars,” said Bob Young CEO of Lulu.com. “Our partnership with Getty Images will empower Lulu creators to not only have access to this content, but to use it to make their creations more marketable.”
“Getty Images is committed to providing all creative professionals in all segments and markets the broadest range of visual content available for use across all platforms,” said Duncan Beard, Sales Director, Channel Sales at Getty Images. “As a content partner with Lulu.com, we are excited to broaden the visibility of our world -class imagery to an entirely new group of creative professionals while ensuring protection from unauthorized use.”
Lulu.com’s proprietary system for protecting licensed imagery through the creative process by marrying the high resolution image to the created work just prior to production is an innovative approach to resolve many of the digital rights management issues users are challenged with today. The advantage of the alliance between Lulu and Getty Images empowers individuals with tools previously made available only to corporations and/or publishers.
Available Lulu products will include: cover gallery, typesetting functionality to place images within books, photo books and calendars.
About Lulu.com
Lulu.com is the premier marketplace for new digital content on the Internet, with over 200,000 recently published titles, and more than 5,000 new titles added each week, created by people in 80 different countries. With just over one million registered members, Lulu is changing the world of publishing by enabling the creators of books, video, periodicals, multimedia and other content to publish their work themselves with complete editorial and copyright control. Lulu empowers these individuals and corporations to create high quality content products to sell directly to their customers and the rest of the Lulu.com marketplace. With storefronts provided as well as other marketing assistance, creators are fully supported to profit from their work. With Lulu offices in the US, Canada and Europe, Lulu customers can reach the globe.
www.Lulu.com
