Workamajig Revamps CRM Module
Workamajig, the leading worldwide integrated software for ad agencies and others in the creative and design industries, has released its version 10.0.2.7, with a revamped CRM module, and improvements for Apple's Mac OS x 10.5.7 Leopard. Also included are the links to the Strata Media Buying software's Interactive module, which was released back in April.
The revamped CRM module is currently being rolled out in phases across the 20,000-plus user-base, which among other enhancements allows clients to arrange their leads and contacts in a variety of lists for direct mail and email marketing efforts.
"CRM is not a buzzword for Workamajig - it spells improved relations for our clients with their clients," boasts Ron Ause, Workamajig's director of marketing. "If our clients need to increase productivity and profitability, we're the people that they depend on."
With the Strata interface, users simply enter their Interactive plan into the Strata media buying software, and Workamajig's interface sends the information over as insertion orders in Workamajig's integrated software. References to projects, tasks, etc. are all taken care of with one entry into the Strata system, so that Billing and Paying for Interactive buys is now completely automated.
This release continues to build on the major foundation upgrade that Workamajig made to its Ad Agency management software last year, addressing interface improvements based on years of research, client interviews and user feedback. All improvements are a direct result from intensive field testing and direct client feedback from actual users of the Workamajig Creative Management Software.
As always with Creative Manager Inc.'s products, no installation or conversion are necessary, and all updates are at no cost to the over 20,000 users of Workamajig. All client logins and vendor logins are always free.
"We're excited about the Strata link, From new business and sales leads to staffing and creative execution, all the way through a project's cycle to accounting and financial reporting - having everything all in one place is the key to streamlining the business, and cutting costs throughout the agency," says Ause. "We're constantly improving its ease of use and intuitive functionality to make this the best Project Management Software for creatives on the market."
Workamajig continues to invest, adding new features that work with Apple's latest Mac OS X Leopard Unix-based Operating System and Microsoft Windows.