The Worst Identities of 2010

Written by Terri Stone on December 27, 2010

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The team behind the Under Consideration website has put together what they consider to be the best and worst identity designs and redesigns of 2010.

For a full listing, including images and links, see the post.

Here's the second-worst redesign. Can you guess what number one is?

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Guest (not verified)

Tue, 12/28/2010 - 03:52

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GSW new logo. Are you kidding...

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Let's go back in time. What were they thinking?

Guest (not verified)

Tue, 01/04/2011 - 14:01

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Totally disagree

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The new redesign is so much better than that crappy logo with "Thunder."

Guest (not verified)

Tue, 01/04/2011 - 14:53

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As a non-Californian, at least I knew at a glance that the Warriors were from San Francisco. Too bad they couldn't have incorporated the bridge element into the old one, which is cooler as a sports logo.

Guest (not verified)

Tue, 01/04/2011 - 21:32

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From dynamic to dull

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With the older logo I could tell with just a glance what the Warriors were all about. Yes, I had no idea where they were from because I'm not a sports person in the least, but it had energy and forceful movement. The new logo looks like something that one of the owner's high-school age kids made. It's off-balance, leaning towards the left - and other than that movement, it's stagnant. And it tells me nothing about what the Warriors are except being from CA & SF. It's pretty lame in my opinion, so I see what it got a "worst" rating.

The Worst Identities of 2010

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GSW new logo. Are you kidding...

Totally disagree

GSW logo

From dynamic to dull

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The Worst Identities of 2010

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