A portfolio -- from the old-fangled paper version to a DVD ringing with bells and whistles -- is a key component of your search for new clients or a new job.

As in so many aspects of drumming up work, the more you tailor your material to a particular audience, the better the target audience will respond.

To help you hit that target in the bullseye, this article gives you tools to figure out who is your audience and how you can meet their needs. After following these tips, you'll be way ahead of the competition.

We've posted this excerpt as a PDF file. To open the PDF file in your Web browser, click "Digital Portfolio." You can also download the PDF to your machine for later viewing.

To open the PDF, you'll need a full version of Adobe Acrobat (5 or higher) or the Adobe Reader, which you can download here:

.

To learn how to configure your browser for viewing PDF files, see the Adobe Reader tech support page.

Excerpted from pp 41-53 from Designing a Digital Portfolio (ISBN 0-7357-1394-4) by Cynthia Baron. Copyright © 2004. Used with the permission of Pearson Education, Inc. and New Riders.