I am a graphic designer with a master’s degree in printing and a passion for folding. I am the author of the book "A Field Guide to Folding" and the driving force behind the website FoldFactory.com
- Features: Written by Trish Witkowski on June 27, 2011When you're creating direct-mail marketing pieces, sometimes simple—a postcard, for example—is good. But at other times, you need something unusual and exciting. In those cases, consider the 10 proprietary and branded direct-mail solutions I've compiled here. They all have different products, specialties, and services.
- Features: Written by Trish Witkowski on January 13, 2011I give a lot of presentations on the topic of folding, and one of the most common questions I hear after showing a mind-numbing assortment of high- and low-budget folding solutions and techniques is, "How do I know which folding style is the best choice for my project?" The answer relies on a mix of elimination, organization, and instinct. There are four questions to answer at the beginning of the process that will help you decide on the most appropriate folding style for your project.
- Features: Written by Trish Witkowski on November 10, 2010When you design a print project that will be folded, there's more to consider than folding style, paper choice, layout, color palette, and typeface. Each folding style has a different user experience that isn't driven by the layout, but rather by the instinctive opening order of that given folding style. For example, compare a gatefold with a roll fold. Here's a gatefold: