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Trish Witkowski
I am a graphic designer with a master’s degree in printing and a passion for folding.
I am the author of the book "A Field Guide to Folding" and the driving force behind the website FoldFactory.com
Work Direct-Mail Magic with Unusual Printed Pieces
Features: Written by Trish Witkowski on June 27, 2011
When you want to engage potential customers with unusual, exciting direct-mail marketing, check out the products from these 10 companies. You may be inspired to design something amazing.
10 Folding Mistakes That Cost You (Big Time)
Features: Written by Trish Witkowski on March 2, 2011
Forewarned is forearmed. Once you've gone through this list of strategic errors, you'll know what not to do when working on print projects with folds.
Choosing the Best Fold for Your Next Print Job
Features: Written by Trish Witkowski on January 13, 2011
Do you have trouble deciding which type of fold is right for a print project? Let an expert narrow the field for you.
Where to Place Critical Marketing Messages on Folded Print Pieces
How-Tos: Written by Trish Witkowski on November 10, 2010
There are many ways to fold projects such as brochures, and we instinctively open each of those fold styles in a certain order. Here's how to make sure your most-important message is seen by the recipient.
Enter Your Folded-Paper Project To Win Prizes
News: Written by Trish Witkowski on October 1, 2010
Entrants in the "Folded Inspiration" competition will compete for weekly and monthly prizes, plus the big prize at the end. The eleven categories include economy, digital print, direct mail, specialty, and student.
Paper Tips: Bend Over Backward
How-Tos: Written by Trish Witkowski on June 28, 2005
There are so many ways to fold printed pieces, and so many odd terms to describe the folds: accordion, gate, exotic, map, parallel... If you're even a little confused, read this primer. The easy-to-understand descriptions, helpful drawings, and tips for what folds are best for particular situations will make you a master of folds.
