Jeanna Pool
Jeanna is the Founder & President of the Freelance Design Marketing Association. The FIRST and ONLY association of its kind, anywhere in the world dedicated to teaching freelance graphic designers and web designers how to market their services successfully, attract clients consistently and build the business and income of their dreams. Visit the Freelance Design Marketing Association Web site to test drive the association risk-free for 30-days.
- Features: Written by Jeanna Pool on February 18, 2010
Article courtesy http://www.FreelanceDesignMarketing.com.
Many freelance designers fail to realize that marketing their small businesses takes time. Essentially, marketing is like a building a long-term relationship—rather than a one-night stand!
If you market your services to prospective clients one time and then quit, you’re not building relationships, you’re not thinking long-term. By sending your marketing message out once and expecting results, you’re marketing yourself via one-night stands.
- Features: Written by Jeanna Pool on January 13, 2010
Article courtesy the Freelance Design Marketing Association.
The reason to market to current and past clients is simple -- it means more money in your pocket!
When it comes to marketing, most freelance designers spend a lot of time, effort, and expense trying to attract new clients. Reaching out to new prospects, talking with them, developing a relationship, and finally, convincing them to invest in your services is a challenging but essential part of marketing.
- Features: Written by Jeanna Pool on December 14, 2009
Article courtesy the Freelance Design Marketing Association.
One of the biggest mistakes I see freelance graphic designers and Web designers make is trying to compete on price.
If you think you'll get more clients and earn more income by charging less than your competition, think again. Competing on price is a big mistake, and it's one you can't afford to make if you want your freelance design business to be successful long term.
