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Font Fetish: Sudtipos
Sudtipos is a worldly type foundry
Written by Terri Stone on March 6, 2008
Categories: Fonts, Type Design
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Sudtipos is an Argentinian type foundry with a flair for the dramatic.
I'm in love with the foundry's logo, which neatly conveys the foundry's location and purpose in just a few lines:
Sudtipos' Burgues Script ($99 from Veer) recently won an award from the Type Directors Club:
Thanks to CreativePro reader Chris Cousins for telling me about Sudtipos. If you're in love with a typeface (or a foundry), let me know!
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The little pointy thing is the key!
I think that the circle in the logo represents our planet (among other things). The downward-pointing caret on the top of the circle points down. Together, those two signify something in the southern part of the globe. Argentina is in the southern hemisphere.
Or, hey, it's a big bag of money.
Terri Stone
Editor in Chief, CreativePro.com
Logo?
"...'m in love with the foundry's logo, which neatly conveys the foundry's location and purpose in just a few lines...
It just looks like a bag of money to me. What do you mean location?