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Scanning Around With Gene: Big Oil, Big Scenery, Big Ideas
A common tactic of industry through the decades has been to tie its brands and activities to the greatest accomplishments of God and man.
Written by Gene Gable on March 13, 2009
Categories: Graphics, Illustration
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Lake Tahoe, it seems, is famous not just for its beauty and deep-blue color, but for the fact that nothing of much historical consequence has happened there -- no Indian massacres, no naval battles, no famous shipwrecks, no starving immigrants, etc.:

Sawtooth Mountain range in Idaho:

I’ve been to Mount Hood in Oregon and stayed at the Timberline Lodge (a must-do trip for anyone). But I would not have guessed that behind the jagged drama and seeming isolation, it is a relatively easy peak to climb:

Mount St. Helens in Washington:

So even today, 67 years later, this advertising promotion from Standard Oil is teaching something, and they didn’t have to pay for any licensing rights. I may just dig out a few frames and hang some of the prints on my too-crowded walls. Try that with your free collectible Spiderman drink cup.











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