Scanning Around With Gene: Getting Things Done in 1961

Since the 1960s, we’ve come a long way in the function and design of office furnishings and equipment. Or have we?
Written by Gene Gable on January 22, 2010

I haven’t seen the TV series "Mad Men" yet, but several people have recommended it to me, mostly because of its authenticity in depicting 1960s office style. And indeed I do have a certain nostalgia for that period, with memories of going to visit my father at work and being amazed by the rows of steel desks and busy workers, each with their own typewriter and rotary-dial telephone.

The early '60s was a golden era for big business. Automation was just taking hold and something new called "data processing" was creating a buzz among the largest corporations. Steel office furniture was rolling off assembly lines as fast as companies could make it, and industries like aerospace were ramping up as quickly as they could hire people. All of the images here are from 1961 -- click on any one for a larger version.

Aside from the style, though, it was not necessarily the greatest time. Men still dominated the executive ranks, while women were assigned to the secretarial pool. In my father’s case the two-martini lunch was a staple, and I often wonder now how anyone got any work done in the afternoons.

The cubicle culture we grew to know so well in the 1980s and '90s hadn’t really started. Instead, desks were often lined up in rows in large rooms, where I imagine the noise was distracting. But people worked at their desks back then; eating and surfing the Internet were not part of the equation. Aside from a photo of the spouse or family, there wasn’t much in the way of personalization tolerated. You had your phone, your adding machine or typewriter, and an in and out box. Here's an ad for the Underwood Raphael electric typewriter.

There was nothing particularly romantic about that sort of clerical work, and the big data-processing computers that were entering the scene foretold a wave of change. Those rows and rows of steel desks would soon be gone, as manual processes like bookkeeping, order processing, and typing individual letters became automated. Here are ads for the National 304 Data Processing System, the Philco 2400, and the Honeywell 400 Electronic Data Processing unit.

There was no such thing as electronic data storage, so physical record keeping was a big part of the workforce. Here are several images from an ad for microfilm equipment, which was standard issue in most large companies. Huge file rooms were common in basements and darkened storage facilities. Hard copies were the only kind there were.

Every place I’ve worked of any size has had a water cooler of some sort, or bottled water in the fridge. But I’ve never seen water fountains like the one below, and I’ve never noticed people gathering around the water cooler to gossip or compare opinions of the previous night’s television lineup. But I’m told that was common back when running to Starbucks was not an option.

I found one interesting novelty ad from 1961. It heralded the introduction of something called "rub-down" lettering from a small company called Letraset. Now, according to the ad, "anyone: could do professional looking printed lettering."

We still often sit at steel desks, only now they all have a computer on them and are mostly walled in behind fabric-covered panels. Our phones are no longer tied to our desks, and "coffee breaks" have taken on a whole new meaning. But one thing hasn’t changed: "anyone" can still do professional looking printed lettering, right at their desk!

1

Retro Lives

My daughter (age 25), an english-environmental science major, went out and found herself an old manual typewriter (I believe an Underwood, but not certain).

She's not a Luddite, she just loves the sound it makes when she writes. Unfortunately our 140-year old office supply store (the only on in our town of 25K) closed its doors in 2009. So sad. And now my daughter is wondering where she'll be able to get her typewriter ribbons - not Target or Walmart, that's for certain.

Monta
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Monta Gael May, MFA
http://montagael.blogspot.com
http://montagaelmay.com

2

Everything

When I first started working, I sat at those metal desks. Used an Underwood, but we also had a data processing dept that used punch cards. The noise of those punch machines was deafening.

We did have a machine that did customized form letters. It was like a player piano with large paper rolls on heavy metal spools. Instead of a piano, it ran a typewriter. I think it was called a Robotype.

Letterset was a godsend when doing comps. Although as I remember, I seldom had the right size or font for the particular job I was working on no matter how many sheets I had.

3

Dry Transfer Lettering

You've gotta lvoe that Letraset. My first introduction to the world of design was using these letters to add the copy to designs for silk-screened glass and wooden gift accessories. Maybe "anyone" could have done it, but I learned more about typography, spacing, leading, and kerning from using those sheets than any textbook could have taught me. To this day, I have a good grasp on typography form the foundation that Letraset provided.

As for the office furniture, well it sure does bring back memories of visiting my dad's office. Great article!

4

Letraset

My aunt, a graphic artist, gave me a large case of unused Letraset letters when she "upgraded". I had a great time with those....made books and magazines :)
Thanks for bringing back the good memories.

5

Water Coolers

Wow, I remember those water-coolers, We used to call them water fountains. They were definitely not made for people under a certain height because I can remember having to stand on my tip-toes to get a drink even as a teenager. I always thought a water-cooler was those big bottles of spring water that were turned upside down on a stand and then everyone had to use one of those cone-shaped cups to get a drink. Am I mistaken?
Violet

6

Great article

I love retro! I was born in '61, and my wife is Thai, so the title of the article and the first image with the Asian women sitting on the desk caught my eye. I would love to see the caption that went with that photo! Also, we both love Mad Men! This article hit home on so many levels. :) Thanks Gene!

7

"Anyone" can do it!

When I sat at a drafting table, people used to say they couldn't draw a straight line with a ruler. Now that we are all on computers, they are my job competition. Their lines may be straight but the rest, well....

Thanks for the memories!

8

Everything old is new again

This is one of my favorite Scanning-Around posts, and I love 'em all. These are probably my favorite single feature of CreativePro. Inspirational and so cool... I was about to slip into a salute to MadMen as well, but the other poster beat me to it.

Bravo!

9

'60s office furniture

There was an article in our local paper about the writers of "MAd Men", and the accompanying photo showed them on the set. I realized that they were all sitting on MY DESK -- the desk I had right here at work, at, uh, a major institute of dental education. It's similar to the green desk in the 3rd image. This place was designed in the '60s and finished in '71. We still have formica walls, and tons of those old desks. Both have held up remarkably well, and now have the advantage of looking "retro."
So I finally see "Mad Men" -- and it's the episode where the whole place breaks up and most of the scenes were shot in a hotel room! Never did get to see my desk.
Ooooh, and that woman in the last image has my glasses.....

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