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Scanning Around with Gene: The Waiting is the Hardest Part
When you spend the better part of a week in a hospital waiting room, the choice of imagery is limited. But what is there can be very informative, and everyone lives happily ever after.
Written by Gene Gable on February 20, 2009
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I spent most of this past week in the waiting room of the Kaiser San Jose Hospital looking after an injured relative. And because I was called away from home rather urgently and am staying close to the hospital, I don’t have my trusty scanner, vast library of reference material, or even clean socks with me.
Fortunately, I had a digital camera in my briefcase, so this week’s column is more “photographing around,” than “scanning around.” It also explains the poor quality and the weird perspectives in some of these images, as I used a cafeteria table and bad fluorescent lighting to make them. Here’s the lobby drawing of the hospital in better days, which were certainly before it was even built. Nothing ever seems to live up to an architect’s drawing.

When you first arrive at a hospital under any conditions, you tend to the business at hand and hardly notice the surroundings. But most hospital visits, whether as a patient or a loved one, deteriorate into vast periods of mind-numbing boredom interrupted only by harrowing life-and-death reports or procedures. It’s a roller-coaster ride, and if you leave for even five minutes to grab your iPod or run to Burger King, you can be sure that will be the moment some critical development transpires.
The Kaiser medical system is a big one that puts a lot of effort into its own image and branding. So the Kaiser-specific material throughout the hospital is very positive, well designed and well produced. Everyone pictured in it is smiling and enjoying quality time with family members, which I suppose is better than showing a bunch of sick people, many of whom will never get well.



When I know I’ll be at a hospital for more than an hour or so, the first thing I scope out is the cafeteria or vending-machine area, where I'll likely be spending a great deal of time and way too many quarters. Vending machines and their contents haven't changed much over the decades, only now any snack item that has even a small percentage of real ingredients in it is labeled a "healthy choice." The Cup-O-Noodles and Sweet 'N' Low apparently don’t qualify.




Even though Kaiser has a lot of nice original (and soothing) artwork on the corridor walls, I was a little surprised to see an Andy Warhol in the hallway next to the vending machines. In this case it was one of many travel brochures in one of those over-stuffed racks of the sort you see in motel lobbies. Apparently there is a Warhol exhibit going on in San Francisco. Or, if so inclined when you leave the hospital, you can head south to Huntington Beach instead, or cross the Bay and hit up one of the many Indian casinos in the area.



And as soon as it opened I immediately checked out the gift shop in hopes of finding magazines, CDs, or maybe even a DVD I could watch on my computer. But no, they had, instead, about 200 varieties of nauseating stuffed bears holding inspirational messages, and a large section of pink and blue items you could snag on your way up to see that new baby. I was glad to see that the tradition of giving out cigars is not completely dead, even if they are now made of bubble gum. I settled on a puzzle book, although I hate puzzles and can’t ever find all the words to circle.


In addition to the fuzzy bears, there were a few small books, also of the inspiration variety. Here, from a pocket-sized edition, are all kinds of reasons why you should look at your hospital stay or recent life-threatening experience humorously. There's nothing like a pithy Erma Bombeck quote to lighten up the moment.




Most of the reading material around the hospital is from a publishing company called Krames, which supplies generic medical information pamphlets to institutions like Kaiser. I boned up on just about every major disease or injury likely to bring you to such a place. They all followed the same format.



First, there's introductory material on the particular condition, including why you may have gotten it. In the cases below, one is from smoking (which is curiously pictured along with drinking) and the other from mold growing in a dirty shower.


What happens next? Go to page 2 to find out.











kaiser reading stock
Amazing, Gene, that you managed to post this - and it's a great one! I trust everything will go well, and that you and all your friends and relatives will soon resemble those glowingly-lit pictures at the end of the medical info materials.
When I lived in Walnut Creek, Kaiser built a brand-spankin'-new facility in town, and I took a tour about a week after it opened. In the lobby they had the usual batch of magazines, among them a copy of The New Yorker that was 13 years out of date .... I've always wondered how they managed to do that.
The ilustrations are beautiful!
I really like the watercolor illustrations used in all the "dealing with your illness" brochures.
Laura Foley
http://www.lauramfoley.com
http://culinarymom.blogspot.com
Strange coincidence
This past weekend I too, was in a hospital 400 miles away from home, with an injured relative. Unfortunately, the hospital is part of a small 'regional health system', nothing as large as Kaiser, nor as well presented. The only way the whole experience could be MORE mind numbing is to be the person under anesthesia, but there was very little to do but sit and wait. Some of the near universal issues happened to me, nothing to read/do/occupy myself with other than a few old Sports Illustrateds from 2002.
I guess somethings really never change. Thanks for the amusing post.
geozinger
Hospital artwork
Gene, I really enjoy your articles, they are always informative and entertaining, and I love the images!
It's a tribute to your creativity that you could find so much imagery in a hospital setting.
I hope your relative is on the road to recovery. :)
Better Health Through Better Design
Thanks for carving out another post - even in such circumstances. I truly hope for a good outcome for your relative. When I see art like some of the brochures you shared I always wonder what THAT meeting was like with the illustrator and client. "could you make the patient look slightly more ill?" "we want the patients to look well but not fit" and all of our most favorite comment, "can you make the logo bigger?" Take time to take care of yourself too, Gene!
I certainly hope that your
I certainly hope that your family member gets better soon. In the meantime, you are definitely finding creative ways to keep yourself entertained. Try exploring the cafeteria food . . .
Good luck with the situation
Good luck with the situation at hand.
sorry to hear of the health crisis, gene
try downloading a book from http://www.ebooks.com/
Enjoy your Columns
Wishing your relative a speedy recovery and hoping you are back home soon.
Reading up on illnesses
I'm glad to hear I'm not the only one who reads up on every illness possible while waiting in the hospital/doctors office, but is it like looking up your symptoms on the web...you start to think you have all of these illnesses?
Hope all turned out well!
reading stock
Amazing, Gene, that you managed to post this - and it's a great one! I trust everything will go well, and that you and all your friends chat and relatives will soon resemble those glowingly-lit pictures at the end of the sohbet medical info materials.
thnks
Thanks for carving out another post - even in such circumstances. I truly hope for a good outcome for your relative. When I see art like some of the brochures you shared I always wonder what THAT meeting was like with the illustrator chat and client. "could you make the patient look slightly more ill?" "we want the patients to look well but not fit" and all of our most favorite comment, "can you make the logo bigger?" Take time to take care of yourself too, Gene!