Stock Houses shot themselves in the foot

Comment by BillHenderson on May 3, 2000

The main reasion that stock houses are merging and being bought out is economics. For years, any time an art director wanted to buy a photo for an ad, the questions about usage were too many. The restrictions were to severe and mostly the prices were absolutely outrageous. Little wonder then that the photographers and agencies are reaping what they've sown. They deserve it.