Tropicana packaging change

Comment by Norvanne on March 3, 2009

Losing the straw in the orange image was the biggest mistake here. That image so clearly tells the 100% pure juice story. Plus, an orange is much more appetizing than a glass of yellow liquid. The colour of that juice in the glass reminds me of all the reasons I DON'T like packaged orange juice: acidic, neon yellow colour...it looks no different than the fake stuff.