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Who is Sears?

Comment by peteraltschuler on October 14, 2008

For a company with more than a century of history, it's identity over the past three decades has been a shambles... and the logos reflect the lack of direction. Just as direct mail catalog marketing was taking off, Sears killed off its historic catalog -- the first direct mail catalog (whose early 1900s reprint sold millions of copies in the '70s).

Marketplace realities

Comment by peteraltschuler on April 19, 2005

Macromedia has been struggling for years. Their target market was small, and their marketing anemic. Adobe, on the other hand, has never stopped innovating because, like every software developer, it relies on upgrades more than new products to stay profitable. Without worthwhile new features, no one will move up.

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