Tax planning is not the most appealing subject, I know.
Excerpted from Getting Started with Camera Raw: How to make better pictures using Photoshop and Photoshop Elements. Published by Peachpit Press.
Thanks to all of you who suggested names for the merged Adobe and Macromedia. You're a funny bunch of people!
Your suggested company names are below, expect for those that I thought were inappropriate to repeat in mixed company. When I thought a writer's explanation of his or her name suggestion made the name more understandable, I included it, as well.
As a bonus, go down to the section called "Software Names" for a list of suggested product name retoolings.
If you're like most designers, you've used a series of client contracts ranging from hastily written memos to convoluted treatises taken from the back of design business books or CDs. And if you're like most designers, you're not sure whether the contract is protecting you well or perhaps even harming your interests.
Inspire and Impress
I idolize Los Angeles designer/historian/teacher Jim Heimann, who, along with German publisher Taschen, has created All-American Ads, a wonderful series of books on great American advertising. They've been extremely valuable to me in writing my "Heavy Metal Madness" column. Each book in the series covers a decade of ads.
Give the Gift of Colorstrology
Most people know their astrological sign, but few know their Pantone color. Pantone's Colorstrology card set shows the unique color for each day of the month, and includes personality traits for people born under that color. The lucky recipient can use the cards to start conversation at holiday parties, pick color schemes for clients, or learn more about the true nature of friends and family. The set includes all twelve months in a durable carrying case. -- Jeff Gamet
Pantone Colorstrology card set, $59.99
Adobe's software is well-known to creative pros -- there's Photoshop, Illustrator, InDesign, InCopy... Wait, a minute, InCopy?
The current economy is characterized by customer infidelity, where every creative firm continually faces the prospect of losing the majority of its clients. As a result, creative professionals are finding themselves in the unenviable position of having to continually market. That can be a drag, but it doesn't have to be when it's well integrated into your daily work routine and effectively managed. Here are nine ways to market smarter.