http://www.creativepro.com Where Creatives Go to Know en http://www.creativepro.com/article/the-art-of-business-logo-lessons What makes you stand out in a competition? Eric J. Adams reports from the other side of the designer-client divide.<p><a href="http://www.creativepro.com/article/the-art-of-business-logo-lessons">read more</a></p> http://www.creativepro.com/article/the-art-of-business-learning-to-love-the-panel-interview If you think meeting with a single potential client is nerve-wracking, imagine walking into a room with five people sizing you up. Here's how to keep your cool and come out on top when facing the dreaded panel.<p><a href="http://www.creativepro.com/article/the-art-of-business-learning-to-love-the-panel-interview">read more</a></p> http://www.creativepro.com/article/the-art-of-business-price-wars Your bids are undercut by newbies, overseas creatives, someone's brother-in-law, and the high school kid down the street. How can you compete -- and profit -- in an industry gone price-mad?<p><a href="http://www.creativepro.com/article/the-art-of-business-price-wars">read more</a></p> http://www.creativepro.com/article/apple-computer-the-little-engine-that-could Every company should study the Apple model to learn how Steve Jobs' company is innovating its way to success.<p><a href="http://www.creativepro.com/article/apple-computer-the-little-engine-that-could">read more</a></p> http://www.creativepro.com/article/the-art-of-business-cash-flow-or-cash-drought- Cash flow is deceptively simple and terribly sinister. Extended dry spells can squeeze you out of business before the final check rolls in.<p><a href="http://www.creativepro.com/article/the-art-of-business-cash-flow-or-cash-drought-">read more</a></p> http://www.creativepro.com/article/the-art-of-business-give-yourself-this-under-the-hood-check-up You check your car's oil and give it an occasional tune up, so why not apply the same principles to your sputtering business?<p><a href="http://www.creativepro.com/article/the-art-of-business-give-yourself-this-under-the-hood-check-up">read more</a></p> http://www.creativepro.com/article/the-art-of-business-seven-strategies-for-better-customer-service Quick -- what's the most important question you can ask your clients? We have the answer, along with six more ways to keep clients satisfied.<p><a href="http://www.creativepro.com/article/the-art-of-business-seven-strategies-for-better-customer-service">read more</a></p> http://www.creativepro.com/article/the-art-of-business-the-bold-and-the-beautiful Two Design Books Take Completely Different Tacks, but Both Are Winners.<p><a href="http://www.creativepro.com/article/the-art-of-business-the-bold-and-the-beautiful">read more</a></p> http://www.creativepro.com/article/the-art-of-business-sell-emotions-sell-yourself Web site designers are like guitar players: There are a million of them out there. So how do you differentiate yourself and get the job? Simple -- talk about adding emotional appeal to your prospect's Web site.<p><a href="http://www.creativepro.com/article/the-art-of-business-sell-emotions-sell-yourself">read more</a></p> http://www.creativepro.com/article/the-art-of-business-new-year-s-resolutions-for-creative-professionals Yes, it's that time of year again. And because we are creative artists, it's not always about the here and now. Here are 10 resolutions slightly beyond the norm.<p><a href="http://www.creativepro.com/article/the-art-of-business-new-year-s-resolutions-for-creative-professionals">read more</a></p> http://www.creativepro.com/article/the-art-of-business-catch-those-errors-before-they-catch-you Whether or not it's your fault, clients may blame you for copy errors. Learn how to proofread everything that leaves your desk and you'll not only avoid a crisis, you'll have a new value-add to promote.<p><a href="http://www.creativepro.com/article/the-art-of-business-catch-those-errors-before-they-catch-you">read more</a></p> http://www.creativepro.com/article/the-art-of-business-project-management-for-creative-professionals Great design is easy. Managing people, projects, expectations, and deadlines is hard.<p><a href="http://www.creativepro.com/article/the-art-of-business-project-management-for-creative-professionals">read more</a></p> http://www.creativepro.com/article/the-art-of-business-why-cold-calling-is-not-so-bad-really- Take off your phone mittens and warm up to cold calling.<p><a href="http://www.creativepro.com/article/the-art-of-business-why-cold-calling-is-not-so-bad-really-">read more</a></p> http://www.creativepro.com/article/the-art-of-business-build-your-equity Are you a freelancer or a business owner? One critical difference separates the two. Here's how to go from one to the other.<p><a href="http://www.creativepro.com/article/the-art-of-business-build-your-equity">read more</a></p> http://www.creativepro.com/article/the-art-of-business-setting-rates-for-your-small-design-firm If you want to turn a profit and create accurate bids, it pays to learn how to calculate different rates for different members of your team.<p><a href="http://www.creativepro.com/article/the-art-of-business-setting-rates-for-your-small-design-firm">read more</a></p> http://www.creativepro.com/article/the-art-of-business-keeping-your-clients Building client loyalty is worth it because selling more to existing (and former) clients is easier, cheaper, and more profitable than finding and selling to new customers.<p><a href="http://www.creativepro.com/article/the-art-of-business-keeping-your-clients">read more</a></p> http://www.creativepro.com/article/the-art-of-business-setting-your-rates When you're solo, setting your hourly rate is a perilous dance on the thin line between profitability and competitiveness. Here are a few easy formulas and tips to calculate what's right for you and your market.<p><a href="http://www.creativepro.com/article/the-art-of-business-setting-your-rates">read more</a></p> http://www.creativepro.com/article/the-art-of-business-negotiating-fees When negotiating pay with a potential client, is it in your best interest to make an opening bid or wait for an offer? More than any other element of a negotiation, "who goes first" determines the final fee.<p><a href="http://www.creativepro.com/article/the-art-of-business-negotiating-fees">read more</a></p> http://www.creativepro.com/article/the-art-of-business-design-on-a-shoestring The mark of a good designer is not what can be done with a large budget, but what can be done with a small one. Here are tricks for closing the deal, managing your low-budget client, and creating a winning design.<p><a href="http://www.creativepro.com/article/the-art-of-business-design-on-a-shoestring">read more</a></p> http://www.creativepro.com/article/the-art-of-business-add-writing-to-your-repertoire You're an artist, not a writer, but that doesn't mean you won't occasionally be asked to create effective text to complement your print or Web design. Rather than passing up an additional revenue source (or needing to hire someone to write your own marketing materials), take this crash course in copy writing.<p><a href="http://www.creativepro.com/article/the-art-of-business-add-writing-to-your-repertoire">read more</a></p>