Trish Witkowski

Work Direct-Mail Magic with Unusual Printed Pieces

When you want to engage potential customers with unusual, exciting direct-mail marketing, check out the products from these 10 companies. You may be inspired to design something amazing.

10 Folding Mistakes That Cost You (Big Time)

Forewarned is forearmed. Once you've gone through this list of strategic errors, you'll know what not to do when working on print projects with folds.

Choosing the Best Fold for Your Next Print Job

Do you have trouble deciding which type of fold is right for a print project? Let an expert narrow the field for you.

Where to Place Critical Marketing Messages on Folded Print Pieces

There are many ways to fold projects such as brochures, and we instinctively open each of those fold styles in a certain order. Here's how to make sure your most-important message is seen by the recipient.

Enter Your Folded-Paper Project To Win Prizes

Entrants in the "Folded Inspiration" competition will compete for weekly and monthly prizes, plus the big prize at the end. The eleven categories include economy, digital print, direct mail, specialty, and student.

Paper Tips: Bend Over Backward

There are so many ways to fold printed pieces, and so many odd terms to describe the folds: accordion, gate, exotic, map, parallel... If you're even a little confused, read this primer. The easy-to-understand descriptions, helpful drawings, and tips for what folds are best for particular situations will make you a master of folds.