http://www.creativepro.com Where Creatives Go to Know en http://www.creativepro.com/article/cut-through-advertising-clutter-with-archetypes Advertising has changed a lot over the decades. What started as &quot;Here's the product, now buy it!&quot; ads in the 1950s have turned into &quot;Here's a feeling, now feel it!&quot; ads, in which products appear as personalities, metaphors, and emotions. Psychological theory can help you tap into archetypes that appeal to people at these deeper levels.<p><a href="http://www.creativepro.com/article/cut-through-advertising-clutter-with-archetypes">read more</a></p>