Marketing

How to Use QR Codes

"QR Codes for Publishing and Marketing" is a 36-page eBook from the Seybold Report. It's now on sale at a lower-than-normal introductory price.

J.C. Penney Logo Changes Again

Less than a year after a major logo redesign, the retail giant J.C. Penney takes another step toward blah.

Start Your 2012 Marketing Right

Marketing pro Ilise Benun is leading a free webinar on January 12 called "The Only Marketing Tools You Need for 2012". The webcast is sponsored by  HOW magazine.

25 Champions of Design

jkr, a UK design agency, is giving away its book "Champions of Design". Get your copy now and discover what makes great design.

Get Answers to Five QR Code Questions

A free PaperSpecs webinar led by Daniel Dejan of Sappi Paper will introduce you how to use QR and AR codes in marketing campaigns. The online seminar will be held on December 13, 2011.

Sharpen Your Photo Business Skills

A free five-part class from stock agency PhotoShelter aims to give you the know-how to run your own photography business, from crafting a portfolio that lands you jobs to creating repeat customers.

Best of the Blogs: November 4, 2011

This circumnavigation of the blogosphere includes posts about fonts (best, worst, and missing), color correction (Photoshop curves and/or levels), paper (handmade and mill run), printers (desktop and press), color calibration (monitor and printer), and an impressive if controversial demo of photo-deblurring technology. Plus, job hunting tips and product how-tos.

Webinar Series Tackles Business Concerns of Creative Pros

Would you like business advice from Von Glitschka, Daniel Schutzsmith, and other experts for free? Then check out this webinar series from The Graphic Artists Guild.

Free Guide to Email Marketing

MailChimp, the email newsletter service with a sense of humor, is giving away another guide that's handy for anyone who uses emailing for marketing (or designs those marketing messages).

Print Reseller Certification Series

This seven-stage course is free and online. Complete it and you'll be a certified print reseller with $250 in print credit at PrintingForLess.com.

Download Free Facebook Security Guide

Learn how to protect your Facebook account, and make yourself more valuable to your clients by advising them, too. This free guide will help you stay secure.

Best of the Blogs: August 15, 2011

It's an excellent round-up this time, with Photoshop tips, typography tricks, publishing news, and much more. And read to the end to find out why you'll soon be speccing shades of orange as Apu, Garfield, or Tigger.

How to Build Your Business on Facebook

Social-media marketers, whether new or experienced, will find useful information in this free guide.

Practical Business Tips for Creative Pros

This free excerpt from the Graphic Artists Guild Handbook will help you set rates, draw up estimates, bid on jobs, market your services, and more.

Pump Up Your Creativity with Paper Punk

It's folded paper, but it's not origami. It's blocks, but they're not wood or even plastic. It's a creativity tool as is, and it's also a model for your own designs. It's Paper Punk!

This Brochure Has a Secret

When you need a brochure that can also act as a small poster and a pocket folder, consider this gatefold piece with a glueless pocket.

How to Increase Your Photography Sales

"The Photographer's Guide to Selling Like a Pro” is a free 16-page e-book from PhotoShelter with sales guidance photographers can benefit from.

Best of the Blogs: June 23, 2011

Here's what you may have missed in the blogosphere over the last few weeks: an homage to the golden age of script lettering, photography tutorials, solutions for prying open ancient Word files, Web typography tips, and strategies for self-marketing. Plus Oprah!

New Digital Enterprise Platform from Adobe

Do the phrases "agile development," "external channels," and "correspondence management" mean something to you? How about "LDAP" and "RDBMS"? If they strike a chord, you may be a likely customer for Adobe's new Digital Enterprise Platform.

Create a Marketing Poster from Postcards

A few simple modifications can turn a personal birthday-greeting project into a professional marketing campaign. You'll intrigue the recipient, stand out from the competition, and show off your work (or a client's services or product) for a low cost.