Marketing Features

Best of the Blogs: November 4, 2011

This circumnavigation of the blogosphere includes posts about fonts (best, worst, and missing), color correction (Photoshop curves and/or levels), paper (handmade and mill run), printers (desktop and press), color calibration (monitor and printer), and an impressive if controversial demo of photo-deblurring technology. Plus, job hunting tips and product how-tos.

Best of the Blogs: August 15, 2011

It's an excellent round-up this time, with Photoshop tips, typography tricks, publishing news, and much more. And read to the end to find out why you'll soon be speccing shades of orange as Apu, Garfield, or Tigger.

Best of the Blogs: June 23, 2011

Here's what you may have missed in the blogosphere over the last few weeks: an homage to the golden age of script lettering, photography tutorials, solutions for prying open ancient Word files, Web typography tips, and strategies for self-marketing. Plus Oprah!

Best of the Blogs, June 6, 2011

Here's what you may have missed in design and photography blogs during the past few weeks: an investigation of Adobe Myriad; a rallying cry for FreeHand; ideas for busting design and illustration roadblocks; a new social networking site for creatives; and much more.

Understand the Psychology of Design

When you realize how people interpret the world visually, you can apply that knowledge to your work. The result: more successful designs.

Free For All: Because We Love You

Fonts, email newsletter templates, InDesign scripts, and more are all yours free for the taking.

Is Your Facebook Marketing Successful?

Whether you're promoting yourself or a client, Facebook gives you the opportunity to reach many people quickly and for no or little cost. But if you misuse the site, you may do more harm than good. Here's how to take advantage of Facebook's potential.

Five Design Trends in Your Future

An expert design and brand strategist predicts what will be affecting creative pros in the next ten years.

Marketing Is A Long-Term Relationship

Building a relationship with prospects is like building a relationship with someone you want to date. Getting to know each other takes time and repetition.

Why Market to Current and Past Clients?

Save yourself time, money, and stress with these marketing tips.

Create Better Marketing Postcards

Postcards are like freeway billboards: You have a very short time to communicate your message. Here's how to create effective postcards that get the response you want.

Free For All: Just What You're Looking For

Be free with Web 2.0 Photoshop layer styles; fire and flame textures and backgrounds; an InDesign image library plug-in; easy scheduled emails; and a service that displays a Web design in 90 different browsers.

Free For All: Free for Web Designers

In this all-Web installment, you'll get a massive Photoshop Web elements kit; thousands of Twitter, RSS, and UI icons; CSS compression; Website spell checking; analytics; and uptime monitoring -- all free!

Ten (More!) Free Online Tools for Designers

Ten more free resources help you find and land clients; set your hourly rate; manage project proofing and signoff; find company logos; and more.

Your Ticket Out of the Recession

Small- to medium-sized businesses are a huge client pool you can't afford to ignore. Here's how to convince them to hire you, and then to deliver what they need.

How to Follow Up with Potential Clients

What your prospects say, what you hear, and what they mean are often three very different things. Here's how to know what's really going on and when to follow up to clinch the deal.

Design Successful Logos

Three logo designers discuss what goes into designing a logo, including typeface choices, inspiration, and overall branding messages.

Online Marketing Tools for Creative Pros

Social networking, blogs, email campaigns, portfolio sites -- it's all so confusing. Which of the new options is right for your business?

Buzz Marketing -- the Easy Way to Generate Word of Mouth

Take these four steps to strengthen your business.

The Art of Business: Design on a Shoestring

The mark of a good designer is not what can be done with a large budget, but what can be done with a small one. Here are tricks for closing the deal, managing your low-budget client, and creating a winning design.