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| July 21, 2009 | Volume 10 Issue 29 | |||||||||||||||||||||||||||||||
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Recently, Toyota hired the studio pleaseletmedesign to create a typeface. Then a pro racecar driver got behind the wheel of the Toyota iQ and approximated the glyphs in a large hangar while being filmed by overhead cameras. The filmed motion was translated into the font's glyphs. And now that font is a free download and the subject of an online video. Lots of companies create something unusual and hope it will go viral. Very little does. This campaign deserves to. Watch the video and download the free font here. Terri Stone - Editor in Chief
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Related Reading:Techniques for the real thing.
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Pro Flash Photography without the Pro Price Tag
Related Reading: While the Ultimate Light Box is Sara's flash modifier of choice, the other six modifiers she tested have their strengths.
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Scanning Around with Gene: It's Whiskey Time! Hiram Walker's Imperial went after the rugged individualist in ads showcasing big-game hunters:
Related Reading: Vintage ads about alcohol other than whiskey tended to be a little more light-hearted. |
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TypeTalk: A Blizzard of White-Space Characters
Related Reading: Ilene began her space walk last week with a column on word joiners. Did you miss it? |
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Photo How-to: Gifts from the Sky People provide an interesting foreground subject for sunsets, so head to where people hang out at the end of the day.
Related Reading: Tuck away this how-to for later. |
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FontExplorer X Server Now Available Online Typography Manual for iPhone and iPod touch Sharpening Actions For Photoshop InDesign Webinars for Type Lovers and for Beginners
CreativePro.com Poll: What is your ideal vacation destination? |
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Techical questions / problems? support@creativepro.com |
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