If you're trying to make a client stand out in a sea of competitors, it's time to try something really different. Not a Web 2.0 site, not a viral video. Nope, it's time to... print custom fabric designs.
Are you working on a restaurant account? Suggest that your client reward frequent diners with napkins bearing an illustration of a signature dish. A retailer could sell tote bags made out of fabric embellished with the shop's address (in a gorgeous typeface and eye-catching pattern, of course).
Or maybe you want ways to keep your own business humming. How about a custom-printed scarf as an end-of-the-year gift to loyal clients and hot prospects?
Although some desktop printers can print custom fabric, online businesses such as
Spoonflower will also do it for you. Tip of the hat to Chuck Green's
IdeaBook newsletter for the Spoonflower link.
Terri Stone - Editor in Chief
P.S. Thanks for your interesting responses to the Sears logo. This week, weigh in on the evolution of the AT&T logo at
www.creativepro.com/node/63447.
