January 12, 2010  |  Volume 11  Issue 2

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  When It's Good to Think Inside the Box
We're all awash in advertisements. While it can be tiring, I do love discovering clever alternatives that cut through the white noise; for example, the recent ad campaign from Mini Amsterdam.

Just after Christmas, the company created "trash piles" on Amsterdam streets of used ribbons, crumpled wrapping paper, and large cardboard boxes that appeared to be Mini Cooper packaging. As you can see in the video below, the boxes were definitely attention-grabbers. (If the video doesn't play in your email program, head over to YouTube.)

If you've participated in an ad campaign that stepped outside the norm, please tell me about it. Your work may appear on CreativePro.com!

Terri Stone - Editor in Chief




       




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Free For All: The Valentine’s Day Edition
Love is in the air, and soon it will be on your monitor. Just download these free love-themed fonts, photos, Photoshop brushes, and color palettes and patterns. Author Pariah Burke notes that the resources are good for a certain upcoming holiday, of course, but also for any project with a love theme.

Related Reading: Are you accumulating a lot of Photoshop brushes? This free brush viewer will help.




       




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On the Track of Good Type
When laying out print publications, your type's overall spacing (better known as its tracking) is probably the most versatile type tool you have. James Felici explains how, why, and when to control it.

One of Jim's tips: One tracking setting does not fit all typefaces. Both of the following examples have had their tracking tightened by the same amount, but the results are quite different.

Related Reading: For typographic microsurgery, consider kerning.




       




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Scanning Around With Gene: Coffee in My Cup
It may seem like coffee has grown in popularity recently, but it’s always been a world-class beverage and in America, a heavily advertised one. Gene Gable has discovered excellent examples of coffee ads dating from 1942 to 1963.

Related Reading: Would you like a snack with your coffee?




       



 
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Mix It Up with Creative Indents
Some layouts call for traditional ways to separate paragraphs. Other times, Ilene Strizver says, you can add a little visual interest with something more unusual.

Related Reading: Do you indent the first line of a first paragraph?




       




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Find and Use Online Images without Breaking Copyright
A special checkbox in Google's Advanced Image Search lets you zero in on images the creators have OK'd for commercial use without compensation; in other words, free photos!

Related Reading: Here's another source of online images you can use for free.




       



 
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CreativePro.com's Book of the Week

The Best of Business Card Design 9
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What Type Are You? Take this Quiz and Find Out

Illustrator CS3 and CS4 Users, Protect Yourself!

See Color in 3D Inside Photoshop

Soxy Matches Files with the Right Programs

CreativePro.com Poll: Is a new camera lens in your future?






       



 
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In this list of animals with fraudulent diplomas, cats far outnumber dogs. Does that means felines are more intelligent?

www.creativeprose-wacky-web-site-week-archive






       











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