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Editor's Corner |
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Does This Logo Work?
When it comes to university identities, I respond positively to logos that look traditional. And yet, I think the modern, hard-edged, almost corporate look of the redesigned University of San Francisco logo is successful.
USF, a Jesuit institution established more than 150 years ago, wanted its new identity system to represent a place that's "dynamic, contemporary, and relevant". The school brought in Studio Hinrichs to work with the creative director of the USF publications department on the logo. Together, they created a mark that references the cross of the previous logo, yet also can be interpreted as arrows that point in and out. The idea of a crossroads is also in the mark.
All of these concepts work with the new tagline, "Change the world from here." The "here" means the city of San Francisco and the campus, but it also refers to the inner "here" of each student's mind and heart.
But what do you think about the redesign? Go to "Is This Change Good?" to see the logo in context and to give it your thumbs up or down.
Terri Stone - Editor in Chief
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Features |
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Five Healthy Habits in InDesign
Adopt these InDesign habits and you'll work smarter and faster. Author Sandee Cohen has made it easy by providing five free downloads that give you a running start on each habit.
Related Reading: While you're in the InDesign groove, check out these free templates.
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Free For All: Photoshop Brushes Blowout
This month's Free for All is about a perennial favorite: Photoshop brushes. But these aren't just any old brushes. No, sirree! These are high-resolution brushes. And they're all free, and royalty free. Pariah Burke know how to pick 'em.
Related Reading: More free Photoshop brushes.
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Scanning Around With Gene: Having Fun With Donuts
You may think that donuts are just for eating, but according to Gene Gable and a 1946 booklet from the Doughnut Corporation of America, you can have your cake and play with it too.
Related Reading: Gene looks at vintage ads for the most important meal of the day.
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Uncover the Hidden Powers of InDesign's Effects Panel
Using just InDesign--not Photoshop, not Illustrator--you can create amazing visual effects. But to enjoy the application's full power, you need to know your way around InDesign's Effects panel. Mike Rankin takes you on a tour.
Related Reading: Learn more about InDesign effects.
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News From The Past Week |
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>> Download Free Facebook Security Guide
>> Pantone Handing Out Money
>> Is Google's Photovine Good for Creative Pros?
>> Turn Letters Into Sketches with Fontify
>> Stock Photo Site Helps You Stop Image Theft
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Cool Stuff! |
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CreativePro.com Giveaway |
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Win a pass to the HOW Interactive Design Conference! It's free to enter; the only requirement is that you first sign into your CreativePro.com member account. If you're not already a member, register here. It's free and fast.
Enter the giveaway now.
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Wacky Web Site of the Week |
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Take classic paintings. Replace select figures with ginormous orange cats. Laugh your a** off at the results.
www.creativepro.com/article/creativeprose-wacky-web-site-week-archive
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