You Too Can Prevent Wrap Rage
Yesterday, the front page of Amazon.com posted a letter from Jeff Bezos regarding wrap rage; that is, the frustration we feel "when trying to free a product from a nearly impenetrable package."

You probably know what Bezos is talking about. I sure do -- I've gnawed on so many plastic clamshells that it's a wonder I still have teeth. I've bloodied my fingers untwisting those steel-wire ties. And when I finally do open the package, I'm surrounded by a teetering pile of useless cardboard that once encased one, small product.

Amazon.com is on a mission to lessen wrap rage (and to improve our environment) by working with manufacturers on new packages that protect products without relying on plastic clamshells, steel-wire ties, and excess material.

I know some of you are package designers. If you're having trouble convincing your clients to make do with less (packaging, that is), tell them how Amazon.com is blazing a new trail we can all follow.

The teeth you save may be your own.

Terri Stone - Editor in Chief

Scanning Around With Gene: Vote Like Your Life Depends on It!
Of all the liberties the United States is founded on, none have been more contested or more valued than the right to vote. Gene Gable looks back on some images in the struggle for voting rights.

Related Reading: In a column several years back, Gene examined the meaning of red, white, and blue in the U.S.

Review: Adobe InDesign CS4
Of all the major components in Adobe's latest Creative Suite, InDesign may have the fewest whiz-bang changes on the surface. But look deeper and you'll see that Adobe has once again set the stage for how publishing can evolve.

Related Reading: The latest issue of InDesign Magazine is crammed with CS4 info and how-tos.

Review: Flash CS4 Professional
Jeremy Schultz says that fundamental changes to this already-mature application open up new worlds of possibilities.

Related Reading: You'll need the latest Flash player to see the SWF example in this review. Get the free plug-in here.

TypeTalk: Email Etiquette
Email is different from print publications. But, Ilene Strizver says, that doesn't mean all typographic rules fly out the window.

Related Reading: This article helps you create HTML email messages that work well across a variety of email readers.

Change Colors in Photoshop
Quark trainer Chad Neuman's three sure-fire techniques let you change the hue of only part of an image without obscuring details underneath the new color.

Related Reading: Change hair color with adjustment layers!

Free Business Seminar for Designers

ADC 88 Call For Entries

New Site Links Creatives and Non-Profit Organizations

New Labels Identify Sustainable Paper

Aviary Flies the Coop

Listen Up! It's a New Podcast

Play a game that tests your memory while you browse for stock imagery.

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