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Posters That Stop Them On the Street
The best posters engage, inform, and motivate people. Here's how to create them, no matter what the subject matter or where they'll be posted.
Written on November 2, 2005
Categories: Graphics, Graphics Image Editing, Illustration, Photo Image Editing, Print, Print Design & Layout, How-Tos
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This article is taken from "Graphic Design Portfolio-Builder: Adobe Photoshop and Adobe Illustrator Projects."

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Poster design is a challenge for any graphic designer. A poster is put to a thousand uses, from advertising and event promotion, to public-service announcements. The challenge is to use this simple, two-dimensional medium to engage, inform, and motivate people. Easy to say, but not so easy to do.

Certain principles of composition -- unity, balance, and rhythm -- can make your posters stop people in their tracks. This article uses illustrations and examples to help you turn principles into effective posters.
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Pages 196-227 excerpted from "Graphic Design Portfolio-Builder: Adobe Photoshop and Adobe Illustrator Projects" by Sessions.edu. Copyright © 2005. Used with the permission of Pearson Education, Inc. and Sessions.edu.













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