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Forums > Miscellaneous
Written by michelle shearer on May 6, 2008
I might be presumptious in my subject header already there that these two types of people even exist (and god who am I to even box people like that but you get my drift..). I'm struggling...I am the only 'creative' in the organisation. I do all the design, editorial, communications campaigns etc etc I am the lone wolf here. I have no team or colleagues. I report into a very 'policy, procedures and numbers' type CEO who doesn't really want to know what I'm doing and doesnt get it when he does. Thats all fine, I enjoy working alone (though what I would do for a big fat creative brainstorming sesh now and again, oooh...), however when I do have to interact with the others its as part of the Exec Management Team (at meetings) and here's where I struggle. I'm more of an ideas person than a "yes lets analyse the OH and S policy one more damned time and discuss the pro's and con's of the battery type of smoke alarms". The thing is whenever I have an idea or put anything forward, the Exec Officer pans me. Its getting embarrassing. She said in the past that my role is "to make things look pretty" with a Cyril Sneer Racoon type voice...she likes to roll her eyes alot when I open my mouth. My boss tends to back her up in everything as they are the same animal. I have tried using my skills to make her look better eg I wrote her annual report for her as she didnt know where to begin, i airbrushed some photos for her at her request because she was unhappy with her pic but still she doesnt support my role in any way. Soo... my question is, how do you work with people who think creatives are a total waste of space? and should I maybe have a chat with her and risk looking like an oversensitive wanker...I would really love any advice at this stage
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Thank you so much for your
Thank you so much for your comments. These are all really helpful tips. Thing is I have a stoops business degree and I guess I have, in recent years, rejected alot of the hard edged business stuff in favour of the other side. You are right though its about talking their talk to get heard. I find this hard when my brain just doesnt operate well around numbers and statistics, it goes to sleep mode. Anyway fact is, the reality is we will always have to work with people comoing from different 'places' so it'll be good for me to rise to this one (without falling asleep). Thank you again, I cant tell you how much I appreciate you taking the time to respond to my whingey email. Thank you again. Going to read your recommended articles now...and I'll give you an update after my next meeting with my new vocab!
Study the Game
Michelle,
Several years back I too was part of a company that placed its creative department deep inside the marketing department. The creative team was not taken seriously and our input was mostly ignored. We were the people who stayed until 2am so the director could say I want to see the cover with a yellow background.
I took several steps to gain rapport and position the creative team as a valuable asset to the marketing department. First, I learned the language senior management was using to describe events. What books were they reading, what magazines? Second, I enrolled in several evening business classes to polish up my understanding of the game. Third, I asked for the tools that were used by management to gather the daily numbers.
Then I began to create a marketing campaign that used the company language, infused it with solid design concepts and had traceable results. This helped the company grow and allowed me to keep my creative focus without loosing my mind.
Good luck and I hope this helps!
Speak their language
Hi Michelle,
What a nasty situation! It must be draining.
One way to bridge the communication gap is to speak the language of the non-creatives. If they're bottom-line people, discuss your work from a bottom-line perspective. Prove with numbers that your work adds value.
Here are two creativepro.com articles that have some good nuggets of advice for your situation:
http://www.creativepro.com/article/tips-house-design-teams
http://www.creativepro.com/article/the-art-of-business-insider-tips-for-...
Good luck! Let us know how it's going!
Terri Stone
Editor in Chief, CreativePro.com