Of course, most of these logos weren't intended to be compared on a computer monitor.

Terri Stone
Editor in Chief, CreativePro.com

Working in AT&T's Corporate Communications Department as a Graphic Designer from 1986 to 1994, I spent many an hour with #3 and it's 8-line iteration (to be used at smaller sizes). At the beginning of the PC days (and we did work on PCs, built by AT&T) It was always a struggle to keep the corporate integrity of the logo intact. It seems every other department within the organization had a someone with software who wanted to alter it in some way.

It is sort of interesting that the most current version is so far the most popular. Is it partly because it is new and contemporary looking that most people like it?

I personally prefer #3. I think it has stood up well over the years and doesn't look too dated. That #4 & #5 are modifications of its basic structure is a testament to its staying power.

I liked 3, 4 and 5, but eventually chose 5. I guess that's a tribute to your original design vladerod.

I think I'd like the text a little smaller though. It gives the illusion that it's wider than the globe ... but then maybe that's appropriate.

I should clarify, I did not create logo #3, I had to use it on every piece of training and presentation material that I worked on. I like the flatness of #3 (more print-friendly) and the balance of font-to-globe. I agree with suzinart's comment the #4 and #5 are a progressions in the development of the logo. I'm glad they carried on in the same direction instead of trying something completely different (ala Michael's logo from last week). I'm fairly certain that with the merger with Cingular, one of the reasons they decided to be called AT&T was because of brand recognition. I think the maturation of the logo has helped in that regard.

What does a bell have to do with cell phones? Maybe something to ring tones on my phone and bells ring? I dont know I thinik 1 & 2 are far out there.

I like number 4. It symbolizes the world and that att is all around the world and that you can use your cell anywhere in the world.

Can't believe we've come so far and forgotten our past. How could you not know what the bell has to do with telephone service.

Hey vladerod, I remember those day. I worked in the computer department (Corporate IMS) before computers could do all of this graphical stuff. All of our computers were designed to run the telephone network. We spent a lot of week-ends designing a bitmap to draw #3.