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Written by Terri Stone on February 9, 2009
You may have heard that Shepard Fairey's famous Obama "Hope" image is based on a photograph shot by Associated Press photographer Mannie Garcia. Fairey has said so himself and has called it "fair use" and "referencing."
The AP is calling it something else, although as far as I know, the association hasn't used the word "plagiarism" yet. In a press release on the AP Web site, the AP says that "it owns the copyright, and wants credit and compensation" for the use of the image on many posters, buttons, and other products.
Garcia's photo is on the left; Fairey's work is on the right.

What do you think? Did Fairey reference the photo, or did he plagiarize it?

Obama
Added enormous amount of power to the image takes miles beyond the photo. If there is some content derived from the photo it's pretty miniscule. And in any case a press photo is by default in the public domain
Bam-Bam photo
like him or not it is plagiarism !
A cash grab
This is certainly no plagiarism. If it was a Photoshopped image that altered the original, perhaps. But, this is an original piece of art using a news photograph of a public figure taken at a public event as inspiration. No doubt, that is how a court would see it.
The time to pursue this would be after it was initially unveiled, potentially with a request for a court order, not many months after the fact.
A Photograph VS an Artist's Representation
All of us artists have been taught to study our subject and either represent it realistically in our medium or embellish with creativity. In art school we are taught how to work from photos. The artist, Fairey, may have referenced a photograph of the president—what's wrong with that?
By taking a photo of the president (a head shot of a public figure in a public area), this photographer has contributed to history and has aided in the opportunity for fine artists to have an accurate reference to work from. Photographers get to go out and snap some pictures. Fine artists do not have the luxury of getting the President of the United States to physically sit before them as a source of reference.
If the photographer and the artist do not have any issues with this situation it is obvious that the company is pulling cut-throat corporate rank to get money and/or publicity.
wait a minute...there is something we are missing here
well, well, since when an artist has to pay or not the right to base his/her work in any existing image ? As far as I know the copyrights of a picture talk about the use of the picture, he's not using the picture in the sense of the copyrights, he is making a piece of art based on a determined pose, it is based. The copyright protects against the use of the picture, no one said anything about the interpretation . It is like asking a paint artist not to make his own interpretation of the David of Michelangelo, because it is Michelangelo's. That sounds really nonsense.
Gustavo Duenas
Creative Director
Left and Right Solutions
Jacksonville - FLorida
Law is not ambiguous on this
This is indeed infringement. Creator's rights include right to "derivative work." This is direct and obvious derivation and therefore illegal without permission of the holder of the original copyright, i.e. the photographer. There is plenty of precedent.
it is not the photographer that has a problem
it is Associate Press that has an issue. they are claiming copyrights on the photo, not the photographer. as a matter of fact, the photographer has stated that he sees no problem with Shepard Fairey's use of his image.
this is not plagiarism. it is fair use. Shepard Fairey is suing the AP.
Fair Use vs. Fair Play
I agree with pixeltech, though I can't cite specific precedents. If I were the photographer I would feel entitled to a share of the royalties or a lump sum, regardless of whether I'd been paid for the initial use by AP. And AP has a similar claim, I think. Artistic quality has nothing to do with the right to compensation, as Whisky has suggested. And, contrary to Malcolm Gillespie's opinion, the similarities between photo and Fairey's image are more than "miniscule." Also, Whisky, simply referencing the original and acknowledging it as the source does not excuse an artist from any financial obligation to the originator. If so, what's to prevent outright plagiarism of an original without any changes but with the disclaimer, "This (exact) image first appeared in ..."? I think the question a court must decide is, How much does an image have to change from the original before no compensation would be due to the originator and/or owner of the original?
A simple request...
Why didn't Fairey contact the AP first? Because he DIDN'T want to.
I understand why some "creatives" are up in arms about this issue because they believe EVERYTHING should be fair use except when it happens to them.
If you read what is going on out there, it seems nothing is copyrightable.
Stealing is amazing because of laziness. There are various rules of thumb about differences in pieces... this work by Fairey doesn't even come close to being OK. A kid could look at both the photo and the art and say, "They're essentially the same."
I think Fairey is a very bright designer with great ideas... this was not one of them.
Doesn't matter what the photographer thinks, he is being paid by the AP.
A phone call or email most likely would have made this a non-issue. Or if Obama had lost it would probably be a non-issue. Fairey took a chance... what a gamble.
Where did this idea of a "press photo" be a property of public domain come from. Can this be cited somewhere authoritative instead of just written?
As to works of art, much of the good stuff is old and in public domain so that doesn't address anything.
I think the court will rule against Fairey if it goes to trial. Let's place our bets creatives.
Cash Cow
This artist created an image of Obama - based off a photo - yes but not plagiarism. This is a simple case of the man made some $$ and AP and the photographer want a portion of it.
Consider another famous AP image
On Feb. 23, 1945, Associated Press photographer Joe Rosenthal shot his iconic photo of Marines raising the flag on Mount Suribachi on the island of Iwo Jima. It is perhaps the most famous news photo in U.S. history. It has been used as the basis for countless works of art, including the gigantic sculpture near Arlington National Cemetery. My question is, Should every artist who has used this photo as a basis for a work of art pay AP a royalty?
I say no. But in Sheppard Fairey's case, the waters are muddier. Fairey took the actual AP photo or a scan of the photo and altered the file. A sculptor looking at Joe Rosenthal's picture must physically interpret the picture into another medium. Fairey's picture -- the electrons that make up the picture -- came from AP and he merely altered them.
I still come down on Fairey's side. The work is enough of his own that it could be considered fair use -- a reference or a starting point.
One other factor to consider is that AP is facing desperate times financially because newspapers, its main clients, are on the edge of failure. A piece of of the Fairey pie might be tempting, although it's not clear to me if Fairey made much money off of this.
Nope, Not Plagiarism
Did Warhol take this photo:
http://www.lostateminor.com/wp-content/uploads/2008/04/andy-warhol-maril...
If Shepard's work is plagiarism then there would be a great deal less art in the world.
Shepard wanted to create an altered image of Obama that challenged the Red State and Blue State division. He had the concept, and needed a photo. How is Shepard to get a photo of Obama in order to make this art? He can't choose to go take one. And the original photo is simply not art. It is a shot taken because the photographer had access.
Thanks for the great topic Terri.
Scott Chappell
Notes On Design
http://www.notesondesign.net
What Jonathan Blaine said...
The timing is suspect. You mean the AP just noticed Fairey's poster? In that case I'd be more concerned about the abilities of our news organizations -- rather than some possible IP problem.
Look, if the AP had some substantial basis for complaint (blatantly stolen and/or used with the intent to profit), and wanted to play nice, they might have used this as an opportunity for dialogue about fair use, given the national chord Fairey's work struck. What came out of the art was far bigger than anything the photo could have accomplished on its own. Now they're coming in, way late, like a heavy-handed Grinch. Beyond that it's clear Fairey made it his own, as art, the AP tantrum just, simply looks bad. Sour grapes, and in my opinion, bad PR.
(a) In a discussion about this issue in our office, it was distilled to two words: Andy Warhol.
(b) however, in the future, when utilizing an image of a public figure and in doubt, grab a photo from a press kit or section, or anything from a government source and paid for by tax dollars.
Home: widowsNorphans.com
Office: Adverteria.com
There's More To This Picture
Federal copyright law says a photographic image belongs to the photographer unless that copyright has been assigned to another party. Private event, public event, in any event ownership of the image is clear. If you shot it, you own it. Period.
Usage, of course, is a separate issue.
These days, as you may know, newspapers and wire services make a tidy sum reselling the images their photographers capture, thanks to [personal opinion here] their oppressive play-our-way-or-no-way contracts.
You would think, as this photographer was working for AP at the time, that the image belongs to AP.
According to the photographer, you would be wrong.
He was a one-day freelancer for AP who signed no paperwork for copyright transfer [his statement] and, further, claims to have confirmed with AP that he owns all rights to the image he shot.
So Mr. Fairey's issue is not with AP but with the owner of the image: the photographer who, according to this morning's newspaper, has no problem with this usage.
No wonder AP, certainly no stranger to litigation, had not filed legal action to this point. If they have no legal standing, there could be no law suit filed from their end. Which there hasn't been. Interesting twist, don't you think?
As is always the case, these issues are like icebergs: 2/3 of the facts are below the surface and not apparent to our view.
To the overall issue of 'fair use' in this situation - could Shakespeare sue for 'Romeo and Juliet' being retold as 'West Side Story' - I see this work as a reproduction of the original photograph, not derivative and potentially entitled to a fair usage exemption.
This is not a reference. It is reproduction.
From my viewpoint, I discern the difference.
And it is clear in this case [the above facts not withstanding].
unauthorized derivative use
Its obvious that Fairey is a decent designer but, one that is ill informed on copyright law. This example is obviously traced from the underlying photograph which happens to be owned by AP. The photographer probably doesn't own any rights since it was most likely done under the work-for-hire provision of the law. Its a derivative work which is prohibited use.
Fairey's term 'referencing' and his claim of Fair Use are sadly a sign of a prevailing attitude that places our rights as artists and designers at risk. Chances are that if he had contacted AP, they may have granted him use rights for free or a nominal fee. Now he looks like so many other lazy or just uninformed designers who feel that using other artists' work is OK as long as they change a few colors or apply a different style while using the exact placement of shadows, outlines and elemental relationships in the original.
with or without permission?
In the end it boils down to: was the picture used with or without permission?
I can't imagine anyone being so bold as to use a picture in such a public way without seeking permission.
Fairey and Obama
This is not plagiarism. The differences between the images are instantly apparent in the proportional changes to his facial structure. This is art based on a reference. If you are going to argue about it, why not claim that President Obama's face cannot be replicated without permission ....from whom?
Definately Plagarism
This was not a stock photo image that was posterized. The image was not in the public domain. The photographer was paid for this image by AP, so they (AP) own the rights to the image - unless the purchase contract was non-exclusive, in which case the photographer would still own rights to the photo. It has not been altered significantly to be considered original artwork.
Fair Use
Speaking as a lawyer, not a design professional, the key to "fair use" is fairness. Whether and how the alleged infringer is profiting from the derived work is an important consideration. So is whether the derivative work is impacting the original owner's revenue stream from the work.
The first issue is whether there is an infringement at all. Copyright does not protect ideas; . it only protects mode of expression. For example, a photographer's copyright on a photo of a scenic location does not prevent me from going to the same place with my camera and trying to replicate a photo of the same scene, as closely approximating the original photo as possible. That is because copyright does not protect the original photographer's ideas on how to artistically frame the scene, the best type of lighting, etc.,
Thus, I do not believe that there is an copyright violation here, even apart from the Fair Use exception, if the artist who created the poster merely got the idea of how to pose Obama from the photo. On the other hand, if the poster designer used the photo in any mechanical way, such as to trace the image outline, there would be a copyright violation, UNLESS the use came within the fair use doctrine. That determination is made on a case by case business, as is inherent in a standard of "fairness."
IF there was some mechancial or electronic copying involved, I believe that most courts would hold that the use was not fair, in large part because both the photo and the poster were taken for commercial purposes, and because the poster could easily be used in place of the photograph.
To sum up:
1. No copyright infringement if no mechanical or electronic copying.
2. Not within fair use if there was mechanical or electronic copying.
The result would be different, of course, if the original was something that the artist created him or herself. Thus, if the poster had been the original, and another designer created a very similar poster, there could well be copyright infringement even without any mechanical or electronic use of the original to create the derived work.
reckless
Shepard Fairey is pretty reckless when it comes to the law, and this kind of thing is not a surprise from him. The AP has rights to the photo, and he's admittedly used it as his inspiration without permission. The Fair Use component of the copyright law isn't a free ticket to copyright violation.
Grandiose Presumption of Photo "Artistry"
The infringement issue fails on at least two counts:
1) It's quite presumptuous to think that with thousands of images of Obama, the designer had to rely on this one image. The poster artist has made an amount of design decision and interpretation that dwarfs the work of the photographer: get access, set exposure, frame, click away. There is no interpretive use of light on the photographer's part. Could another photographer take the same shot? Yes. Does the photographer own Obama's face or that angle? If this photo didn't have a resemblance to the photographers work, would we bother to remember it? Is the photo attractive more because it has a newsworthy subject, or because it is so artfully taken? Would we laugh if the photographer had claimed copyright on the particular rendition of the flag in that photo?
2) Unless your image assessment skills top out at determining "animal, mineral or vegetable," you'll see significant differences between the two. In the poster the features are skewed. The poster shows the head as though it were tilted back more, the eyes closer together, and a greater difference between the two eye-to-mouth crease distances. The poster has a much smaller chin, tighter eyes with different catchlights and more curvature in the eyebrows, an asymmetrical mouth, and way-reduced definition of the mouth-to-nose creases. The left-right tilt of the head is different and the shoulders very different. And, did the photographer determine any of the deep indigo monotone poster shadows? No. If this photographer truly prided himself on exacting work, then he shouldn't have a claim against artwork that is so inexact. You can't have it both ways. The good news is that the Betsy Ross Estate is not suing the photographer for copying her flag.
Fairey
It's plagiarism, pure and simple. And, what better cause to do it for than the Obama ascendancy to the throne, with Joe Biden, the ultimate plagiarist as the new "Vice" President? It is the domain of the left, and amoral people from both sides of the aisle, to rob and pillage and steal in the name of their cause, so most likely nothing will ever come of this blatant theft of AP's intellectual rights. After all, this contributed to the "messiah's" ascendancy, to the complete loss of economic freedom in this formerly free country, and to the enslavement of a nation in the name of change. God bless all freedom-loving people everywhere; we're really going to need it now!
Bam photo use
As an illustrator for years, I've been very careful where I get my "inspiration." In the case of the Obama photo and Fairey's artwork, if you cut the photo out it out and run the Photoshop cutout filter on it - and overlap the image and transform it a bit - you see many areas that are too similar to be a coincidence. This is not fair use, it's out and out plagiarism.
How about Che?
This seems very similar to the use of Alberto Korda's photo of Che Guevara in an illustration by Jim Fitzpatrick which has "been reproduced more than any other image in photography" according to the Victoria and Albert Museum. Korda was happy to have the image reproduced for no compensation since he belived in the cause. But when Smirnoff tired to use it in vodka advertisements he sued the ad agency.
http://en.wikipedia.org/wiki/Che_Guevara_(photo)
definition of plagiarize
1) To use and pass off (the ideas or writings of another) as one's own.
2) To appropriate for use as one's own passages or ideas from (another).
Fairey never claimed the photograph was his own, he used the photo for reference. The final piece is his own artistic interpretation.
nothing new under the sun
Years ago, the Society of Illustrator's had an exhibit of awards, and I saw much the same - a drawing done from a photo - a recent cigarette ad no less (so MANY years ago). So *they* didn't have a problem with this technique. It's pretty common practice in portfolio's and certainly viable for studies, but I wouldn't sell it to a client. He could worked from several photos and video stills to create something more unique. I'm sure he wished he had now!
Obama picture
This is a very clear cut case of copying . I don't know how the artist can seriously say that it is " fair use " - that's just an insult to our intelligence . I can't believe an artist would try to totally ignore the laws of copyright
castle pictures
http://castlepictures.com
One for the Artist
You mean to tell me that President Obama has NEVER been photographed from that exact angle other than that ONE TIME??? He is the most photographed President in U.S. History - that AP photo simply cannot be the ONLY time he was ever captured from that angle. Was the AP photographer the only person in the room with President Obama at the time that shot was taken? Sour grapes is all it is. I am a photographer myself, I am on the artist's side on this one.
Simply Corporate Greed
Look hard at the photo and poster again: The only similarities are that Obama is looking up to his left and is wearing a suit and tie. Every other detail is different. If AP's claim is valid, which common sense intimates it is not, every portrait-style depiction of Obama gazing up the left would fall under its claim. The concept of copyright of a pose if absurd. AP is fishing for unmerited profits.
Treading a fine line
Apparently, Shepard Fairey has a tendency to appropriate others' works into his own. For example, Milton Glaser mentions another such "referencing" in an interview with PRINT Magazine (linked via today's CreativePro newsletter: http://www.printmag.com/design_articles/MiltonGlaseronShepardFairey/tabi...
Also, after reading the details of the Jeff Koons case (also linked in today's newsletter: http://en.wikipedia.org/wiki/Rogers_v._Koons ), it's hard to deny that this "referencing" technique borders on infringement. The courts will have to decide whether Fairey's interpretation of the photo sufficiently fulfills the "comment or criticism" component of fair use.
As for Malcolm Gillespie's earlier comment about press photos being in the public domain... This is incorrect. Mannie Garcia, the photographer, holds the rights to the photo unless he transferred them to the AP. Having said that, although Garcia doesn't condone the fact that this photo was used without permission, he has stated that he's proud to see that someone has used his photo to mark such an historic occasion.
Today's Comments Are An Issue Of Their Own …
Reading through today's comments from our group - all of us creating unique expressions for a living - I am surprised that so many understand so little about copyright; a law which protects the work that all of us create.
Consider this: you are an Art Director looking through books of photography from various agencies and come across an image of a statue in a park in New Orleans which would be perfect as the master shot for your upcoming movie.
But the photographer's usage fee is more than your budget. So you go to the same park with your camera, shoot your image at the same time of day from the same perspective and position and create the movie's poster using the image that you shot, which you admit was based on the photo you originally saw.
In reading through today's comments, many may well classify this as 'fair use.' Not so, as Warner Brothers - producers of Midnight in the Garden of Evil - found out the hard way when the original photographer sued.
And won.
Copyright is a very hot topic today and should be a concern for all of us involved in the creative business. There should be discussion but all of us with a stake in this game need to bring an understanding of copyright law to that discussion.
If you were the photographer of this Obama image and an artist had admitted taking your work as a reference for his - which is now a flowing revenue stream for him - those whose opinions were 'fair use' today may well change their position.
Gray areas quickly become black-and-white when it's your livelihood on the line.
I'm in the business of creating creative expression - owning an advertising agency for 36 years - and believe that we need copyright law to protect that expression … and all our livelihoods.
Bob Ray
www.bobray.com
Unethical? Maybe...
There should be no doubt that Fairey referenced Garcia's photo. As any 2nd year illustration student knows, photo reference should be something you "refer" to, not copy directly.
If his artistic statement deals directly with the re-use of existing pop culture images, like Warhol, that's one thing. But if he sees a strong photo and says "that would make a good illustration" it's another.
In much of Fairey's work he directly rips off the composition of existing photos, changing only line and color, even the context remains the same. At least Warhol juxtaposed his imagery with repetitions of themselves, thus adding to the context, changing it.
While this example falls short of plagiarism, and may not be copyright infringement, isn't it at least unethical to commercialize a direct-reference image?
@bobray: Shakespeare could not sue Arthur Laurents because a) derivative works are not the subject of copyright law, b) his work is public domain, and c) he's dead.
Stolen ideas passed of as original art.
It's called "swipping" and copyright law DOES protect against it.
Swiping is exactly what Fairey did, and he readily admits it. So there's no question did he or didn't he.
Copyright law does imply that no one can recreate the likeness of your work, whether it be a photo turned into pop art or pop art turned into a photo. In the 1990s, there was a Rhode Island lawsuit filed by a photographer who had submitted photo comps to a company. The company didn't want to pay the photographer's rates, so asked its inhouse team to recreate the photo comps using their own means. They did, and published the result. The outside photographer's suit claimed they infringed on his "idea," backed up with the comps as proof showing similiarities between his and theirs, and won--trebble damages (I can't remember the amount, but it was in the millions).
The difference, however, between these two cases is that Fairey admitted he used Garcia's photo as reference. But stealing is stealing. If you stole an item off the store shelf, just because you admitted you took it doesn't eliminate the fact that it's still a crime.
Now you may think that there is a difference because the original is a photo and the object of the lawsuit is art. My response is that photography too is an art!
I hope the AP wins the case as it will speak volumes toward protecting the artist in all of us.
After looking very closely
After looking very closely to the two images - side by side - and comparing closely I first noted that the eyes are exactly in the same position - his gaze is the same. The shadow on the left side of his mouth and under his chin is even there. The same laugh lines are present. I would have to say its Plagiarism.
Above and Beyond
In my opinion, Farley's work lifts the referenced photo above and beyond its original medium. This is not a manipulated photo, it's a work of art.
If the image hadn't achieved the degree of success it now enjoys, AP wouldn't have said a word.
Obama
In my opinion, Fairey turned a decent photo into a powerful icon.
Clearly stolen
This is clearly plagiarism to me - and is to the artist who stole it - whatever spin he tries to put on it.
Wild Bill would have loved this guy
From my reading of the Fair Use law, it appears that non-profit use is one thing, but commercial use of someone else's work is just plain dumb. If Fairey did this for profit, he took a very big gamble. Wild Bill Hickok would have loved this guy, right up to where he realized he was holding aces and eights.
Plagiarism?!?
This is so not plagiarism, it's difficult for me to grok where the pro-AP partisans are coming from. This is a separate piece of art which merely alludes to an image created in a different medium.
Of course, it's no surprise that an organization whose DC Bureau chief is a Karl Rove cohort would go after an Obama-supporting artist. They've lost whatever credibility as a news agency they had long ago, so this action seems par for the course.
Ricky
Ricky
On Fairey vs. Garcia: Thanks John Hoffman
Thanks John Hoffman for your legal commentary. It was refreshing to read.
If Garcia scanned Shepard's photo, then used an image editing software application to mechanically alter the image, then he legally (maybe not in someone's artistic opinion) infringed on Shepard's rights.
Ricky
Garcia vs Fairey
I see a snap shot (Garcia) on the left and art (Fairey) on the right, two entirely different things in my opinion.
Now with that triviality over with.......... I'll get back tp saving the planet!
YES - plagiarized
I really like the piece, but this is clearly plagiarism.
:)
You mean to tell me that President Obama has NEVER been photographed from that exact angle other than that ONE TIME??? He is the most photographed President in U.S. History - that AP photo simply cannot be the ONLY time he sohbet was ever captured from that angle. Was the AP photographer the only person in the room with President Obama at the time that shot was taken?
thank you This is a very
thank you This is a very clear cut case of copying . I don't know how the artist can seriously say that it is " fair use " - that's just sohbet an insult to our intelligence . I can't believe an artist would try to totally ignore the laws of copyright
One for the artists
Its funny i didnt even know this was such a big issue, but the work of art is clearly looks like a vector artwork, but I think AP and the photographer does not have the copyrights, I would think Obama himself has it. Just because I take a photo of a movie star does not mean I own the rights too and can make a poster from it
If he had no monetary gain form the artwork, do you think the AP would even pursue.
His original idea was for support and since its popularity maybe got some money out of it, big deal the corporate greed is whats in play here.
If artists cannot even reference from a photo, then how many art pieces are circulating in the world that would fall under this if infringing.