I've always said I wouldn't do things that I don't agree with, such as advertisements that promote smoking or are X-rated in nature. I do feel there is a gray area, such as religious promotions that I might be willing to do, even if it wasn't necessarily mine. I would rather promote something that would have a good outcome then a possible scam, etc.

For me, the line is no way on anthing racially motivated, bigoted, or biased against a race, religion or lifestyle choice. For me, that is human ignorance. But, on the other side of that old coin, I have no problem with something for a liquor company, risque material, violent film, hardcore music, etc. That is a choice, and one, in my opinion, that is not directed at someone or a group, intent on harm because of WHO they are, or what they believe in. The other stuff? Not really a big deal. But, my "offensive meter" rarely tops out.