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Does packaging design affect your luxury item purchases?

Say you're in a market and are considering a non-essential purchase, such as wine or chocolate. How much influence does an effective package design have on your decision to buy the item?

If the packaging is well done, I'm more likely to buy the item.
55% (12 votes)
If the packaging is poorly designed, I'm less likely to buy the item.
36% (8 votes)
Since when is chocolate a luxury item?!
18% (4 votes)
Package design doesn't influence my buying decisions.
5% (1 vote)
Total voters: 22
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