Looking for some cool ideas for projects to show off your design skills and in nab some new clients? HOW magazine is offering a free PDF of inspirational examples to get you started.
One of the key questions in this digital age is that of ownership or access.
One of my jobs as Editor in Chief of InDesign Magazine is to find and send out an InDesign Tip of the Week to email subscribers. And after more than a decade of using and teaching InDesign, I know that the best tips aren’t necessarily the super-nerdy obscurities. That’s why I try to find tips that could help the greatest number of InDesign users.
If you’re a social media-savvy creative professional — and since you’re reading this, I’ve got a pretty good hunch you are — you probably already have a professional profile on LinkedIn. But in addition to profiles for individuals, these days LinkedIn also offers pages for companies.
Figure 1: Peachpit Press’s page on LinkedIn is a good example of a well-developed company page.
What makes a great logo? Certainly it takes a good understanding of the brand you’re trying to represent, and the skills to translate that message into effective visual elements. But can you also add a bit of science to the art of logo design, by indentifying specific colors, fonts, and other elements that are common to the logos used by the most successful companies in the world? Would that help you design a more effective logo, or just one that looked like everyone else’s?