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InDesign and Advertising

This article appeared in Issue 136 of InDesign Magazine.

How to control advertising projects in InDesign.

Whether you work in an in-house graphics department, at an agency, or as a freelancer, the chances are at some point in your career you will have to build layouts for some sort of advertising campaign, big or small.

Most advertising projects involve creating multiple layouts for different formats, sizes, and aspect ratios, so an important “before you begin” best practice is to nail down as many of the expected publication formats as you can, preferably with the specs for each one. We’ll cover how to use InDesign to help tame that beast.

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Alan Gilbertson is an independent (Scots by birth, independence is in the blood) creative director and designer living in Los Angeles, on the left coast of the U.S. Specialties are visual branding, identity programs and large format (indoor, outdoor and illuminated), across all media. His first love is book design, which he never gets tired of, closely followed by Creative Suite workflow efficiency, with which he is mildly obsessed. Besides InDesign Secrets, you can find him on , Behance,, various Adobe forums and a sprinkling of social media sites such as LinkedIn, Twitter (@gngcreative) and Google+ (+AlanGilbertson), sharing hard-won experience with Photoshop, InDesign, Illustrator and other apps in the Adobe Creative Suite, most of which he uses (although InDesign is still his favorite).