Video Workflows for High-Impact Marketing Content

In this practical, workflow-driven session, you’ll learn how to turn a single video or image into a full suite of high-performing marketing assets. Instead of starting from scratch for every platform, we’ll walk through a repeatable system for identifying key moments, extracting short-form clips, and adapting them for social media and brand campaigns.

Using tools like Adobe Express, Premiere, Illustrator, Firefly, Adobe Podcast, and AI-assisted workflows, you’ll see how to dramatically increase output while maintaining design quality and brand consistency.

Whether you’re a designer, marketer, or content creator, this session will help you move faster, work smarter, and create content that actually connects.

What you’ll learn:

• How to plan and capture video content with repurposing in mind
• A repeatable system for identifying high-value “content moments.”
• Efficient workflows for turning one video (or image) into multiple assets
• How to adapt content for different platforms without starting over
• Ways to use Adobe tools and AI to speed up production without sacrificing quality